Product Roadmap Example (Click on image to view larger in Lucidchart)Īnother key role of the product owner is to prioritize needs. It is both a strategic guide for stakeholders to reference as well as a plan for execution. The product roadmap is a high-level, strategic visual summary that outlines the vision and direction for the product offering over time. Everyone needs to be on the same page in order for a project to work effectively.Ī product owner can help the team maintain that vision is by creating a product roadmap. Having a product owner with a higher perspective ensures that the team maintains a cohesive vision despite the flexible and often fast-paced nature of agile product development. Product owners are responsible for communicating with stakeholders across the board, including customers, business managers, and the development team to make sure the goals are clear and the vision is aligned with business objectives. The agile product owner is the point person on the product development team, using their high-level perspective to define goals and create a vision for development projects. Another day they will need to roll up their developer sleeves to help the team meet their goals during a sprint. One day they will need to access their deep well of market knowledge to strategize and present their vision to stakeholders. The scrum product owner takes the lead in many areas of product development.